Hellow Yellow

Gen-Z yellow is the hottest shade of summer.

Lauren Bell - July 2018

Yellow Outfit Ideas for Summer

Gen-Z yellow is the hottest shade of summer.

Lauren Bell - July 2018


If you’ve started to notice hints of yellow lining the walls and shelves of your favorite stores, you’re not crazy, it’s full-on happening.

This bright and cheery color, which fashion blog Man Repeller dubbed “Gen-Z Yellow” is the new hue filling the closets of the young, hip, and fashion forward—dethroning the once-popular “Millennial Pink” that we have seen everywhere over the past year.

While this sunny shade can be intimidating to most, the trend extends itself to different shades of yellow, such as canary, gold, and mustard, allowing people of all complexions to embrace it.

Rain jacket ($96) at Doubledutch Boutique.
Yellow crop top ($48) at White Fox Boutique.
Gingham shorts ($34) at Poppy and Stella.
Lucky Brand Hegen sandal ($79) at South Moon Under.
Yellow drop earrings ($35) at Sassanova.
Yellow bandana ($12.50) at Madewell.
Fjallraven Kanken mini backpack ($65) at Brightside Boutique.




You May Also Like


Style & Shopping

Mother of Geode

Rough-cut and bright, geode jewels are all the rage.

Style & Shopping

Top Ten With Jennifer Strunge

The artist and creator of Cotton Monsters shares her favorite things.



Arts District

John Waters is the Newest Male Face of Nike

Waters is one of three celebrities chosen to be in '90s-inspired Nordstrom x Nike campaign.

Style & Shopping

All in a Day With Patrice Sanders

We follow the daily routine of the WBFF Morning news anchor.

Style & Shopping

Through the Ages

Delve into Baltimore's fashion-forward history at the Maryland Historical Society this month.

Connect With Us

Most Read


Boys' Latin Honors Military History with In-School Museum: At the Roland Park private school, wartime memorabilia forges lasting personal connections.

North Ave. Market Celebrates Grand Opening in Station North: Pending liquor board approval, Baltimore will finally have a bar-and-arcade concept.

Mindgrub Opening Tech and Food Infusion Project in Riverside: Todd and Nikki Marks combine their interests for hybrid concept in former Rachel space.

Scenes from Congressman Cummings’ Funeral at New Psalmist Baptist Church: Mourners share memories of the Baltimore leader and civil rights advocate.

John Waters is the Newest Male Face of Nike: Waters is one of three celebrities chosen to be in '90s-inspired Nordstrom x Nike campaign.