Farmstead Grill Corporate Identity
Smart Works. A Marketing Company.
Some short background history: We designed several ads for the restaurant, Waterfront Kitchen, in partnership with Smart Works, A Marketing Company. The restaurant owners were pleased with the results and when they planned to open a new restaurant, Farmstead Grill, we were tapped to design a complete branding campaign for it, which was due to open in Canton. The restaurant specialized in farm- to-table, locally sourced fare in a friendly environment (hence the hand-carved- looking rooster artwork). The project included a full identity stream, from logo design and architectural signage to menus and the website. We even designed the restroom signs.