If you’ve started to notice hints of yellow lining the walls and shelves of your favorite stores, you’re not crazy, it’s full-on happening.

This bright and cheery color, which fashion blog Man Repeller dubbed “Gen-Z Yellow” is the new hue filling the closets of the young, hip, and fashion forward—dethroning the once-popular “Millennial Pink” that we have seen everywhere over the past year.

While this sunny shade can be intimidating to most, the trend extends itself to different shades of yellow, such as canary, gold, and mustard, allowing people of all complexions to embrace it.