Gisele Joins UA

Jess Mayhugh — Thu, 04 Sep 2014 00:00:00 +0000

Although it may seem surprising that Under Armour signed model Gisele Bündchen to join professional female athletes in representing the company’s I Will What I Want campaign—after watching the ad, you’ll see that she fits right in.

For about a minute, an extremely fit Bündchen is seen boxing, while public comments—a mix of both positive and negative—flash across the walls surrounding her. Consistent with the women’s campaign message, Bündchen seemingly fights through any doubts about her ability as an athlete.

Read an earlier blog about ballerina Misty Copeland’s ad for the campaign, and check out the other women behind I Will What I Want.

Photo and video courtesy of Under Armour.

Source

I WILL WHAT I WANT

Jess Mayhugh — Thu, 07 Aug 2014 00:00:00 +0000

Under Armour launches a new female campaign, I W ILL WHAT I WANT.

The recently aired commercial features UA-clad ballerina Misty Copeland and is nothing short of amazing. It begins with a voice-over of a young girl reading a ballet academy rejection letter, while The American Ballet Theatre soloist shows off her toned physique in the brand’s stylish performance gear. As the letter comes to a finish, Copeland takes off across the stage, her strength and obvious success juxtaposing the harsh criticisms. The ad ends with the inspirational words, “I WILL WHAT I WANT” emblazoned across the screen.

Copeland isn’t the only female taking part in the I WILL WHAT I WANT campaign—check out the stories of pro surfer Brianna Cope, pro soccer player Kelley O’Hara, pro tennis player, Sloane Stephens, and world champion downhill skier Lindsey Vonn.

Image and video courtesy of Under Armour.

Source

I Will What I Want – Baltimore Magazine

Gisele Joins UA

I WILL WHAT I WANT