Charmed Life

Gisele Joins UA

Under Armour announces Gisele Bündchen as the new face of the I WILL WHAT I WANT campaign

Although it may seem surprising that Under Armour signed model Gisele Bündchen to join professional female athletes in representing the company’s I Will What I Want campaign—after watching the ad, you’ll see that she fits right in.

For about a minute, an extremely fit Bündchen is seen boxing, while public comments—a mix of both positive and negative—flash across the walls surrounding her. Consistent with the women’s campaign message, Bündchen seemingly fights through any doubts about her ability as an athlete. 

Read an earlier blog about ballerina Misty Copeland’s ad for the campaign, and check out the other women behind I Will What I Want.

Photo and video courtesy of Under Armour.