Prime Facial Plastic Surgery

Founded in 2024, Prime Facial Plastic Surgery has quickly become Columbia’s premier destination for specialized care of the face. Unlike general practices, Prime is devoted exclusively to facial plastic surgery and advanced aesthetic medicine, offering patients unparalleled expertise and a refined med spa experience.

With state-of-the-art surgical suites and the latest technology, Prime provides treatments for facial rejuvenation, hair restoration, and advanced skin care. Every detail of the practice is designed to restore beauty, renew confidence, and enhance the natural harmony of each patient’s features.

Owner and surgeon Jigar Sitapara, M.D., began his career restoring form and function for patients recovering from facial cancer. “This work revealed the life-changing impact that facial surgery can have on both appearance and self-confidence,” he reflects.

Guided by a lifelong passion for art and music, Dr. Sitapara brings creativity and precision to every treatment. “We believe in supporting patients at every stage of their aesthetic journey, ensuring results that are natural, thoughtful, and true to who they are,” he says.

Prime Facial Plastic Surgery is a place where artistry, innovation, and compassionate care come together to reveal the very best in every face.