Mother of Invention

A Guilford mom goes into the granola business.

By Jane Marion - July 2014

Off the Shelf: Granola

A Guilford mom goes into the granola business.

By Jane Marion - July 2014

WOOT! Granola -Photography by David Colwell

Get Baltimore Daily.

Sign up today and you'll get our latest stories delivered straight to your inbox every weekday afternoon.

Two years ago, when Gail Fishman’s 18-year-old daughter Sasha rode her bike across the country, Fishman sent care packages with goodies. “Sasha wanted healthy foods,” says Fishman. “After she came home, she asked why I didn’t send granola.” In researching recipes, Fishman found most blends were anything but nutritious, so she devised her own. “In our house, we love crystallized ginger,” says Fishman, “and I love dried fruit and nuts but didn’t want to use refined sugar, so I used flavored Maryland maple syrup and coconut palm crystals that gave it a caramel flavor.” The granola was an instant hit, and last July, Fishman marketed her mix. “We came up with ‘WOOT!,’ which is what Sasha says when she’s happy,” says Fishman, who sells her unique formula at area farmers’ markets. The entrepreneur also takes quality control seriously. “I’ve gained five pounds since I started this,” she laughs. “I taste every batch.”


Gail Fishman’s husband, Jonathan, assists in the sales and shipping of WOOT!; Sasha’s sister, Leah, is the company’s accountant; and Sasha designed the business logo.

WOOT! Brownies

1 cup unsalted butter
4 ounces bittersweet chocolate
2 cups sugar
4 eggs
1 cup flour
1 teaspoon vanilla
2 cups WOOT! cherry pecan mix
2/3 cup semisweet chocolate chips
1/2 teaspoon fine-grain sea salt

  • Melt butter and chocolate in 4-quart saucepan over very low flame. Cool. 
  • Preheat oven to 350 F. 
  • Butter 9 x 13-inch baking pan. 
  • Line bottom of pan with parchment paper and butter. 
  • Combine one cup sugar with cooled butter/chocolate, mix well. 
  • Add eggs, sugar, flour, vanilla, and mix to combine with the addition of each ingredient.
  • Add WOOT! cherry-pecan mix, and semisweet chocolate chips to batter. Combine gently.
  • Spread batter into prepared baking pan.
  • Sprinkle sea salt, then remaining ½ cup WOOT! over batter surface. (Submerge any dried cherries to keep them moist.) 
  • Bake for 45 minutes. Cool to room temperature. 
  • Chill in refrigerator one hour. Run knife along sides of brownies to release from pan. 
  • Turn sheet of brownies upside down onto cutting board. Remove parchment paper. 
  • Cut with serrated-edge knife into desired size. 

You May Also Like

Food & Drink

Review: Otto Turkish

Otto Turkish Cuisine adds to the dining scene in Federal Hill.

Food & Drink

Small World

Small batch products are bigger than ever.

In Good Taste

Share Kitchen Opens in Locust Point

Nikki Marks launches new production space for food startups.

In Good Taste

Restaurant Owners Dish About the Tradition Behind Crab Soup

Chefs from Charm City to the Eastern Shore take a deep dive into the delicacy.

In Good Taste

Restaurants and Shops Support Hurricane Harvey Relief

From promotions to benefit shows, the community is taking action to help.

In Good Taste

Rye Street Tavern Opens Tonight in Port Covington

Chef Andrew Carmellini shows off his new spot on the Sagamore Spirit campus.

WOOT! Granola
-Photography by David Colwell

Connect With Us

Most Read

Bygone Baltimore
A look at the city 110 years ago.

Pillow Talk
Add a pop of color, texture, and personality to any room.

The Book Thing Bounces Back
A Baltimore literary institution gets reborn, thanks to the community.

Beer Me
October is officially the month for cold beers in Baltimore and beyond.

Fall Events Guide
From pumpkin picking to cozy campfires, here are the best ways to celebrate the season.