One Shop Fits All

New boutique Hello Addie wants to find you clothes that fit.

Lauren Bell - November 2018

One Shop Fits All

New boutique Hello Addie wants to find you clothes that fit.

Lauren Bell - November 2018

-Sean Scheidt

Online clothing shopping may be convenient, but getting the right fit is the eternal struggle—especially if you wear an atypical size. That’s why when Alex Dekowski opened her contemporary women’s boutique, Hello Addie, in Federal Hill this past summer, she decided to offer complimentary alterations to her customers.

“We do our best to find brands that fit most people, but everyone’s bodies are so different, and we really want anyone who comes in to be able to find something in the store that makes them feel comfortable and confident,” says Dekowski. “Shopping can be miserable, but with the in-store alterations, if something doesn’t fit you perfectly, we can tweak it so that it does.”

Dekowski, a business major who worked in banking after dropping out of college, always had a love for fashion and decided to open the boutique in Federal Hill this past July after testing the waters with numerous pop-up shops throughout Pennsylvania and Maryland. “I think the fact that I don’t have a huge fashion background is an advantage and allows me to see the needs of the consumer that people who have been in the industry wouldn’t necessarily see,” she says.

The store, which is named after Dekowski’s grandmother, is full of on-trend items from brands such as Sage the Label, Matisse Footwear, Line & Dot, and Pistola Denim. Every week, the team at Hello Addie does an Instagram Live video where they all try on new arrivals and discuss the materials, fits, and quality of the items in real time.

“Everyone that works here has very different body types, so we like to show our girls what each piece could look like on them,” Dekowski says. “We have customers who come in the next day and say, I saw this on Instagram and I would’ve never thought I’d like it, but it looked good on everyone here, so I need it.”

To further her goal of inclusion at Hello Addie, Dekowski has plans to create her own line sometime next year. “Being a buyer for the first time, I noticed quickly that there is no single line that makes something in regular and plus sizes,” she says. “I plan to carry many styles with each piece offered in extra small through plus size. We don’t want anyone to have to walk into the store and have to find their section. We want everyone to be able to look through the same racks and to find something that they can leave feeling great about.”

You May Also Like

Charmed Life

Meet Baltimore Designer Patrice Gentile of Accessible Line Aliceanna

The line offers elegance of handmade couture with the ease of your favorite sweats.

Charmed Life

Browse These Holiday Craft Markets to Find Perfect Presents This Season

’Tis the season to ditch the mall and browse unique gifts from area artisans.

Home & Living

Shine On

Holiday entertaining is all about adding touches of cheer and sparkle to our otherwise humble abodes.

Arts & Culture

My Top Ten with John Locke

The percussionist for the BSO shares his favorite things.

Style & Shopping

Animal Print is a Forever Trend

From leopard to snake, there are many ways to incorporate this statement-making trend into your wardrobe.

Charmed Life

Style File: Simple & Feminine

Meet Harbor East boutique owner and fashion blogger Brianna Volatile.

-Sean Scheidt

Connect With Us

Most Read

Donna's Cafe To Close in The Village of Cross Keys: The beloved restaurant serves its final meal this Sunday.

Airbnb Properties in Baltimore Will Soon Have Stricter Regulations: The city council voted to impose a hotel tax to short-term rentals in Baltimore City.

Remember When George H.W. Bush Threw Out the Very First Pitch at Camden Yards?: The late 41st U.S. President hosted Queen Elizabeth and the Egyptian president at Memorial Stadium, too.

Haute Glue By Late Artist Alice Gadzinski Opens at the Creative Alliance: Friends, family, and staff piece together a retrospective exhibit in celebration of the late artist.

Open & Shut: Charmed Kitchen; Baby's on Fire; Stang of Siam: The latest restaurant openings, closings, and recent news.