Apricot Lane Boutique

My name is Rena Fiorello and probably the most unique thing about me is that most of my career was spent in sales and marketing in the tool manufacturing industry. While I had a great career, there was always a part of me that had an itch to own my own business. So, like many during the COVID-19 times, I did some soul searching that ultimately led me to find Apricot Lane, a boutique offering unique women’s fashion. Apricot Lane Boutiques are part of a franchise organization, but they are completely independently owned and operated. I chose Apricot Lane because they empower women to be entrepreneurs and provide a proven backend model that allowed me to focus on the customer-facing strategies: curating the overall look, experience, and product mix my store provides. I even incorporated some elements from my corporation name—Fashion Butterfly Inc.—into the store decor. Butterflies are beautiful and unique, just like the women we serve each and every day, and we try to personalize each visit to cater to the unique styles and needs for each client. At Apricot Lane Boutique in Cockeysville, we love seeing that light in your eye when we have gotten you to step out of your fashion comfort zone and try something new. When you come back in and tell us how many people have complimented you, that is our best compliment.