You'll notice some familiar faces—and sweet treats—in the video "A Dream Preferred." As a product of a new initiative between Tribeca Digital Studios and American Express, local ice cream company Taharka Bros. is featured in one of three short films celebrating small businesses and entrepreneurs.
Produced and directed by Academy Award nominees Rachel Grady and Heidi Ewing (Jesus Camp, Freakonomics), the 20-minute short is a fun, inspiring look behind the scenes of Taharka Bros. in Clipper Mill, as they raised money via Kickstarter to build a bright pink ice cream truck. The goal seemed nearly impossible ($28,000 in 29 days), until some critical backing came in. (Spoiler alert: You can visit their Kickstarter to see exactly what they accomplished.)
Most of all, you come away appreciating the heart and determination behind the men of Taharka Bros., specifically its CEO De'Von Brown, who never shies away from an opportunity to brag about and advance the future of his ice cream company.
Of course, we've known about these guys for some time now (you can spy our "Best of Baltimore" poster at the 8:20 mark), which we have covered in numerous ways, writing "Taharka Bros. has an irresistible ice-cream menu that includes cake batter, pomegranate chip, and salty caramel, even as it offers the chance for urban youth to get a foothold in the workplace through its management training program" when we named it the city's "Best Ice Cream" in 2010.
We are delighted that the Taharka Bros. story and message continues to grow nationwide. Locally, you can keep track of that bright pink truck on Taharka's Twitter account. And now we suddenly have a craving for a scoop of honey graham.