The Chatter

Local Realty Team Uses Playful Props to Sell Homes

Check out these listings to see some familiar, albeit unusual, faces.

By Michelle Evans | December 13, 2018, 10:27 am

-Dudley Frank Home Team
The Chatter

Local Realty Team Uses Playful Props to Sell Homes

Check out these listings to see some familiar, albeit unusual, faces.

By Michelle Evans | December 13, 2018, 10:27 am

-Dudley Frank Home Team

Shopping for a home can be a challenge, but selling one in this economic climate is just as daunting. With so many homes on the market, they all begin to look the same (if you’ve seen one master bath picture, you’ve seen them all). The Dudley Frank Home Team in Hampden enlisted the help of some fictional, and mythical, characters to spruce up their online listings.

When Christina Dudley and her partner Michael Frank came across a dinosaur in a listing for a house in the Midwest, their interest was piqued. Dudley says she found herself going through the images to see what the dinosaur was going to do next.

“We thought that it would fit in really well with Baltimore,” Dudley said. “I mean Baltimore is a quirky city, and within Baltimore City you have Hampden, which is even more quirky. It fits right in.”

A home in the “quirky” Hampden neighborhood at 3508 Elm Avenue was the guinea pig. Instead of a dinosaur, the team went with the magical lure of a blow-up pink and white unicorn. The unicorn, which is portrayed by one of their team members, can be found throughout the home trying out the shower in the master suite, walking dogs in front of the house, and playing a lonely game of Twister in the basement.

unicorn-1.jpg#asset:69354

unicorn-2.jpg#asset:69355


“It’s a lot more fun and enjoyable for everyone to look at photos like that than your standard listing photos,” Dudley quips. “But it’s totally based on the seller if we do this.”

After great success with the “unicorn house” listing—which sold in just one day—Dudley says her team received more listings due to this unique approach. So far, notorious Christmas sourpuss The Grinch can be found in another Hampden home relaxing on a bed and doing laundry in the basement. Plus, the team put our favorite spandexed superhero, Spider-Man, in a Canton home scaling the walls and cooking in the kitchen.

Another agent had the Canton home on the market for a few months, sans Spider-Man, but once Dudley and her team acquired the listing, they added the superhero and it only stayed on the market for a week.

“It’s been a lot of fun,” she said. “I mean, obviously no one is going to buy a house because The Grinch is in the house, but it definitely gets it a lot of exposure.”

grinch-1.jpg#asset:69349

grinch-2.jpg#asset:69350

spider-man-1.jpg#asset:69352

spider-man-2.jpg#asset:69353


This trend has been successful for Dudley and her team but she thinks, just like any fad, it will soon pass. In the meantime, the team has several more listings coming up in the next few months that they plan to spruce up with some creative marketing.

“People think that we’re crazy, but it gets talked about and shared and gets the house in front of more eyes than the standard marketing would,” she said. “We have a hippo costume that we would like to use, so stayed tuned.”




Meet The Author

Michelle Harris is the digital content producer for Baltimore, where she covers news, community, sports, and beauty.



You May Also Like


Home & Living

Milio’s Mission

To this pop-up shop entrepreneur, local makers matter.

Home & Living

Cameo: Quida Chancey

We talk to the founder of Smalltimore Homes.

Home & Living

This Must Be the Place

Despite all the hurdles, why do some families choose to settle down in the city?


Home & Living

The Sweet Life

A favorite since the 1800s gets a DIY update with organic flavors and fresh colors.

Home & Living

The House That Fire Built

A Roland Park blaze forever changes a family and their home.

Connect With Us

Most Read


Eyes of the Law: In new book, former undercover cop Jim Cabezas details his career fighting corruption and blindness.

Larder Chef Helena del Pesco Talks Intersection Between Food and Art: Trading San Francisco Bay for the Chesapeake Bay, the chef makes her mark in Old Goucher.

Ernest Shaw’s “Testify!” Debuts at Motor House Gallery: Shaw immortalizes prominent thought leaders, creatives, and historic figures in latest exhibit.

Historic Cooperstown, NY Makes For a Fun Summer Road Trip: Home of the National Baseball Hall of Fame offers lake activities and a renowned opera festival.

Demolition of Baltimore City Detention Center Sparks Intense Debate: Demolition contract would see historic site razed and rehabilitation center installed in its place.