MaxSpace

The Parkway Theatre Launches Virtual Cinema

Partnering with independent distributors, the theater has released its first two streaming films.

By Max Weiss | March 21, 2020, 12:14 pm

-Courtesy of the Parkway Theatre
MaxSpace

The Parkway Theatre Launches Virtual Cinema

Partnering with independent distributors, the theater has released its first two streaming films.

By Max Weiss | March 21, 2020, 12:14 pm

-Courtesy of the Parkway Theatre

As we all know, movie theaters are one of the many casualties of our current COVID-19 sheltering protocols.

Some big studios have already addressed this problem by releasing their new films via video on demand. But for those of us who crave the kind of indie cinema championed by the Parkway Theatre, dropping $20 for The Hunt or Ben Affleck’s The Way Back just isn’t going to cut it.

That’s why the folks at the Parkway decided to partner with some of the small, independent distributors they work with to provide virtual cinema to its audiences.

Of course, the distributors could have chosen to skip the middleman (in this case, the Parkway), but they have a good reason for not doing that.

“Both of these distributors understand the importance of art house cinemas and how they provide an outlet for independent films that don’t have that national [promotion] machine behind them,” says Q. Ragsdale, the theater's director of marketing. “We’re so excited to bring our audience these virtual screenings.”

The first two features are Oscilliscope’s Saint Frances and the Brazilian thriller Bacurau, distributed by Kino Lorber.

Saint Frances tells the story of a nanny who, after receiving an abortion, finds friendship with the 6-year-old she's hired to watch. And Bacurau is described as a film about a “vibrant, richly diverse backcountry Brazilian town that finds its sun-dappled day-to-day disturbed when its inhabitants become the targets of a group of armed mercenaries.”

According to Ragsdale, both films have tested very well with the Parkway preview audiences who got to see clips.

Accessing the films is quite easy. Audiences can go to the Parkway’s site and purchase $12 virtual tickets for the film they would like to stream. Though the Parkway site isn’t hosting the streaming links, it redirects audiences to the websites of the distributors. Then, just as normal, the theater and the distributor are able to share the profits.

I know what I'm doing this weekend.




Meet The Author

Max Weiss is the editor-in-chief of Baltimore and a film and pop culture critic.



You May Also Like


Arts & Culture

Five Local Makers to Support Right Now

We celebrate a sampling of local artists who’ve been cut off from their clientele by COVID-19.

Arts Space

Tariq Touré’s New Children’s Book Explains the Meaning of the Black Dollar

West Baltimore native teaches financial literacy in illustrated story, ‘David's Dollar.’

Arts District

WTMD’s First Thursdays Go Virtual for the Rest of the Summer

The planned overhaul of the annual festival will be postponed until next year.


MaxSpace

Movie Review: The King of Staten Island

Pete Davidson plays a version of himself in this shaggy, endearing, if overlong, comedy.

On The Town

Rufus Roundtree Climbs Aboard Urban Pirates’ Ship for Floating Concert This Weekend

WTMD continues to creatively restore live music amidst COVID-19.

MaxSpace

Movie Review: Da 5 Bloods

Spike Lee takes on Vietnam, in his inimitable way.

Connect With Us

Most Read


Boxer Yahu Blackwell Is An All-Everything Businessman: The 33-year-old Baltimore native is the owner of the new Rita’s Italian Ice in Hampden.

The Womanist Reader Creates an Online Library of Black Literature: A Baltimore writer curates an evolving list of women writers for her women followers.

How the Orioles Are Preparing for a “Pandemic Season”: Staying apart is the new team bonding experience.

Design for Distancing Competition Aims to Revive The Beauty of Public Spaces: Forward-thinking social-distancing structures could be built in the city as early as this month.

How These Surprise Quarantine ‘Flower Bombs’ Are Helping Families in Need: The paper-plate flowers have become a massive fundraiser for the Ronald McDonald House.